The Story of Physician 360
Co-founded by two board-certified Emergency Medicine physicians, we are a team of parents, patients, and everyday people. We understand the importance of keeping you and your family healthy. Modeled after the simplicity of the home pregnancy test, we created a user experience where you could pop into a local pharmacy, purchase a test kit, interact with a doctor on your smartphone, and walk out of that same pharmacy with a treatment plan (including prescription medication) in less than 30 minutes.
Three years later, we have partnered with over 1000 pharmacies across the US and large grocery corporations, like Ahold’s US-based brand, Giant Foods. Our vision is to create the largest network of affordable care clinics in the country, one pharmacy at a time. Join us today as we treat the leading cause of debt in America. Let’s reimagine healthcare, together.
Mock up of one of the early retail displays with just the strep kit.
In 2018, everything was finally ready for launch: products were ready to ship, doctors were ready for online consults, and the website was ready for orders. As with any startup founders,we wore wore multiple hats every day, from building the website and studying logistics to giving telemedicine consultations and fielding questions on the phone. As the word spread about our kits, independent pharmacies became interested in offering the packages as a cost-effective alternative to big-box pharmacy clinics and doc-in-the-box services.
“I was one of the first online consulting doctors and I distinctly remember the reaction of my first remote patient. She was amazed at how easy and fast the process was. Seeing people change their behavior and recurrently use the product for different family members shows me the product is making the impact we expected.”
Rob Lapporte, MDCo-Founder & CMO
Physician 360 is a telemedicine and diagnostic testing company that helps independent pharmacies transform their neighborhood businesses into urgent care clinics, by delivering patient-focused care for common conditions like strep, flu, UTI, anemia, ear infections, birth control, erectile dysfunction, and more. Services are available via more than 1000 pharmacies in all 50 states. The co-founders of Physician 360 are both board-certified Emergency Medicine physicians on a mission to create an affordable virtual care experience that is comparable to a doctor’s visit, with an accurate diagnosis, via a virtual care experience. Physician 360 empowers independent pharmacies to play an expanded role in patient care. Learn more at Physician360.co.
Our Team
Dr. Angela Fusaro, MD, MBA, is an Emergency Medicine physician in Atlanta, GA. She leads a national workshop, Insight to Innovation, that helps other physicians translate clinical insight into marketable products. Dr. Fusaro has extensive leadership experience in organized medicine, serving on the Board of Directors of national organizations, where she drives business improvements and manages strategic changes. Dr. Fusaro sets strategic goals for Physician 360 and monitors progress in achieving them.
Our Chief Medical Officer, Dr. Rob Lapporte, MD, has been practicing evidence-based clinical medicine in emergency rooms and urgent care centers for almost two decades. Dr. Lapporte's customer service prowess has been instrumental in designing a tool that patients want and is easy to use. Dr. Lapporte's background also includes a medical directorship of one of the most successful free-standing emergency rooms/urgent care centers in the Dallas metropolitan region.
Advisors
Joe Army is President & CEO of Vapotherm Inc, a developer and manufacturer of innovative, comfortable, noninvasive technologies for respiratory support of patients with chronic or acute breathing disorders. He has 20 years of management experience in the Medtech industry. He earned an MBA in Finance and Marketing from University of Pennsylvania - The Wharton School.
Dr. Jessica Whittle, MD PhD is the Director of Research for the Department of Emergency Medicine at the University of Tennessee, Chattanooga and Erlanger Health and has practiced in both community and academic practice settings. Dr. Whittle has served as a national level advisor regarding infection and sepsis, and has research interests in critical care and respiratory support of critically ill patients.
Shruti Singal, MD is an Emergency Medicine physician. For 15 years, she served at Emory University School of Medicine in Atlanta, GA as an Associate Professor. Dr. Singal also served as Medical Director for CVS Minute Clinics and worked closely with executive leadership to manage utilization and quality/cost of care. She is an MBA candidate at the Georgia Institute of Technology.
Charles Goetz joined Goizueta Business School in the fall of 2001. Prior to his foray into academia, he had over 15 years of experience in developing, implementing, and growing entrepreneurial ventures. Goetz has been responsible for starting and building nine ventures to date, and he is still actively involved in investing in new businesses and sits on a number of both private business and not-for-profit boards.
Brooke has worked in multiple facets of the marketing, most recently as a Senior Partner Marketing Manager and Head of Global Strategic Engagement Marketing for Amazon. Previously, she was a Brand Manager of $1B+ multi-product portfolio. She has leveraged all of her experience together to serve as the Marketing Strategist for Physician 360. She is responsible for designing the marketing strategy of the company, and all elements of directs media relations, branding, advertising and digital media development.
