June is known for its celebration of the LGBTQ+ community and fathers everywhere, but those aren’t its only focuses. June is also Migraine and Headache Awareness Month (MAHM), and this year’s theme for the holiday is A New Era of Care. If you’re interested in what this era means and how to make your local pharmacy a vital part of it, this post is for you.
Most people have had headaches at some point in their lives. Unfortunately, for many people, these headaches aren’t just isolated incidents caused by stress or dehydration. According to the World Health Organization, 1 in 7 adults suffer from migraine disease worldwide. In the United States, 40 million people suffer from migraines, and 400,000 Americans experience cluster headaches.
Essentially, 1 in every 10 people passing through your pharmacy may be in need of pain relief from a headache or migraine condition– and desperately. Migraine disease is the tenth leading cause of disability in the US. Only 1 in every 3 migraine patients is able to work full-time according to MigraineAgain. This means that, on top of the personal suffering and impaired quality of life this nervous system issue causes, patients’ finances are significantly impacted by their condition, making it harder to afford quality care.
Not only is this a widespread issue– it’s a hidden and growing one. 40% of Americans with migraine disease, for instance, are undiagnosed. The lack of common knowledge around the severity of migraines and headaches is what inspired the National Headache Foundation to begin MAHM in 1989. Over three decades later, patients have even more challenges to navigate. In a study conducted by the Headache and Migraine Policy Forum and MigraineAgain about the impacts of COVID-19, US headache and migraine patients reported a 69% increase in monthly attacks during the pandemic. 84% of patients also confirmed increased stress managing their pain.
Headache and migraine patients need affordable, accessible treatments for their pain now more than ever. And that’s where your local pharmacy comes in.
When you partner with Physician 360, you get unique access not only to our non-opioid painkillers but also to our virtual network of providers. All your customer needs to do is make an account, fill a form, and in half an hour, meet with one of our board-certified physicians online. Basically, in just thirty minutes, your customers can get a prescription for their headache and migraine conditions if needed without having to leave your pharmacy. Now, instead of having to redirect customers to their doctor or an urgent care clinic, possibly losing sales in the process, you can sell them their necessary treatments on the spot, saving your customers time and money.
This is a great deal for you– but what about your customers? Would they be interested in virtual health care? The answer is simple: yes. According to the aforementioned survey by HMPF and MigraineAgain, 78% of migraine and headache patients used telemedicine after the pandemic began, as opposed to 22% before the pandemic. This 400% increase isn’t just a short-term trend. 83% of patients hope that health care providers continue telemedicine after the pandemic.
Telehealth isn’t a replacement for in-person care, but it is a crucial component of this new era for patients across the country. Investing in telemedicine with the help of Physician 360 improves your customer’s quality of life without the hassle in addition to your pharmacy’s bottom line.
The millions of headache and migraine patients in the US need and deserve affordable, quality care. Physician 360 is ready to help you serve their needs and expand your business in the process.
Finally, if you experience headaches and/or migraines, you’re not alone. We see and wish you all the best in your health journey. Our work has and will always be for patients like you.
Happy Migraine and Headache Awareness Month from the Physician 360 Team.